In these pages, we outline the core elements of the Taxus brand. This includes our voice and tone in writing, our logo and typography, as well as specifics on working with the full Taxus visual design system
What do these values mean in practice?
When working with our clients and our colleagues to build trust in society and solve important problems, we…
Burnt Orange has both negative and positive connotations. In terms of negatives, Burnt Orange is used to describe pride, stubbornness. In terms of positives, Burnt Orange is associated with pre-winter times, bringing thoughts of warmth, solace, and togetherness. The color Burnt Orange mixes well with deep blues and greys. It can also be mixed with mint blue and peach to create striking, vivid palettes.
Our approach to the typographic system uses IBM Plex as its typeface. It has been carefully engineered with suitable scales, styles, and weights to help create clear hierarchies and organize information that guides users through IBM products or experiences.